At our core, we believe in integrity and teamwork. Our aim is to create lasting relationships with our clients built on trust and transparency. We work together, valuing input from every team member, to reach our goals and foster a collaborative environment that drives success.
Hi, I’m Ali Horner.
I started Ali Horner Design because I got tired of watching good businesses get held back by bad branding. Not ugly branding, necessarily, just inconsistent. A logo that doesn’t match the website. A social feed that looks like three different companies took turns posting. I fix that.
I build brand systems that hold together everywhere your business shows up, so people trust you a little more every time they see you, instead of getting confused.
Today that means branding, packaging, and social media design for businesses across Kingston and the surrounding area.
Custom WordPress websites and apps for people who’d rather hand the technical part to someone else.
However, I’m also working toward my RGD designation. In preparation for the exam I have decided to operate at Kingston Designer instead of Ali Horner Design.

Senior brand designer based in Ontario with 15+ years of experience in branding, apps, and website design. I support agencies and businesses with senior-level design and overflow capacity when teams need extra support.
Why? Because it’s not about me it’s about my clients, my audience. The people I am passionate about helping. People like you reading this right now! Head over to my services page and let’s get started!
Kingston Designer is still growing. As we take on bigger projects for bigger clients, I’m building out a small team of like-minded designers and developers to work alongside me. If that sounds like you, check out our careers page or reach out directly.
Every project gets a quote based on scope, so the numbers on the services page are starting points, not fixed prices. Branding and identity starts at $2,500, ongoing design support starts at $800/month, social media marketing starts at $1,200/month, packaging design starts at $1,800, custom cookbooks and e-books start at $2,500, and app design and development starts at $10,000 CAD plus tax.
You’ll get a firm number after a quick chat about what you actually need.
Fill out the contact form or send me a message on WhatsApp or email with what you’re looking for. From there we’ll hop on a call to talk through scope, and I’ll send over a quote and agreement.
Yes, 50% upfront before work begins, with the balance due on the schedule set out in your agreement. No work starts without a signed agreement in place first.
Once you’ve worked with me before, you’ll be able to log into your client account, pick the service you need, review and sign off on the project, and pay your deposit to get things moving, no need to start from scratch every time.
Each project includes a set number of revision rounds, outlined in your agreement. Need more than that? Extra rounds are billed separately, just ask.
For branding and marketing, yes, that’s what the ongoing support and social media packages are for. For apps, post-launch support and maintenance aren’t included by default, but can be added to your agreement. Websites are supported through monthly retainers as well.
It depends on scope, but I’ll give you a realistic timeline once we’ve talked through your project. Keep in mind that timely feedback on your end keeps things moving, delays on your side mean delays on the delivery date.
App design and development pricing covers iOS only. Android is a separate project with its own quote and timeline, so let us know if you need both.
A full business plan, a monetization strategy, and access to my development team, all starting at $10,000 CAD plus tax.
Yes, and it’s expected. I’ll ask that your content be as accurate and complete as possible before we start designing, since I’m not responsible for the outcome of recipes or instructions once the book is published.
We kick things off with a friendly chat. We dive into your ideas and goals to make sure we capture what you’re really looking for.
Take five minutes and run your own site through the same 10-question audit I use with every client. No email spam, no sales call, just an honest answer.
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